Woman Smiling

Some of the great minds in real estate are on staff to share their insights and experience working in the challenging world of office management.

Meet the Faculty


Robin Dickson

Robin DicksonRobin began her real estate career twenty years ago and quickly became a top producing agent. Robin's background in Banking Management and Finance created a natural progression to a real estate management career spanning the last nine years.

Robin's expertise allowed her to take an office that was almost a million dollars in the red and bring it to break-even status in just one year. She took on the responsibilities involved in starting a new company, assisting with everything from identifying office space for an entire region, setting up the commission plans, budgets, supplies, staff, etc., including the implementation of marketing and technology pieces. Robin was recognized within her company for having the office with the consistently highest percent retained company dollar.


Lane Alan Houk

Lane Alan HoukAs the Lead Advisor of Houk Financial Group, Lane maintains a license as a Realtor® in the state of Florida to stay current on real estate law and trends and is very active in the real estate investment community of Florida. Lane is a real estate trainer and coach for the Hobbs/Herder School of Management and Coaching based in California. He hosts conference calls and teleseminars for owners and managers of top real estate and brokerage companies throughout the US educating them on strategies of unique customer experience design and dynamic value development to drive differentiation and profitability in their business. Lane has also spoken at various seminars and investment clubs teaching retirees, investors and professionals on the concepts of proper mortgage planning, equity empowerment, leverage and arbitrage to create wealth by optimizing all of their assets. Lane spends well over $25,000 annually for personal development, executive coaching and continuing education so that he can continue to be an asset for his clients and business partners.


Bart Moyers

Bart MoyersCoach Bart is a certified Hobbs/Herder Coach who works also as a Realtor in southwest Colorado. For twenty years he has worked in many successful business ventures as a coach, trainer and mentor. Coach Bart’s Hobbs/Herder marketing materials say that he is “A Man On A Mission.” This not only describes his personality as a Realtor, but also as coach. He coaches clients from coast to coast who’ve had little or no Real Estate experience to people who are brokers, managers and owners. Each of his clients can point to personal successes they’ve encountered in each of the eight areas of the “Wheel of Life.” His particular strength is helping clients develop business plans that work. These plans have produced results for people who are “one-man shops,” to those who have responsibility for entire offices.

His education consists of two masters: Education and Business Administration. With these he’s able to keep his clients apprised of the last business trends while working hard to teach them how to implement them into their business. His corporate experience (executive positions for profit and non-for-profit corporations) has equipped him to teach focus and structure to his clients who are working on building their small business to grow and succeed during market changes.


Perry Pilgrim

Perry PilgrimPerry Pilgrim became a licensed Realtor in 1991 and is now the Principal Broker of Abbitt Realty, LLC. Perry began his relationship with Hobbs/Herder in 2003 while attending the MegaManaging conference. He immediately saw the value of teaching agents and managers the keys to marketing and planning in the real estate industry. As a Hobbs/Herder coach, he works with clients across the country on their own business-building strategies.

Perry has firsthand knowledge of developing and implementing a top-down company marketing strategy. His insights into managing change have helped managers and leaders from all backgrounds. Perry believes that well-trained managers recruit the right agents, while well-trained agents increase profitability.



Sandi Wagner

Sandi WagnerSandi Wagner began in real estate in Central Pennsylvania more than 30 years ago. Over the course of her career she has received her CRB, CRS, GRI designations.

As a leading manager for Watson Realty Corp., Sandi Wagner expects more from herself and from her elite team of associates and support staff. By providing technological resources, in-depth coaching and education, administrative support and marketing systems, Sandi helps you, the agent, make the most of your career opportunities. Her philosophy “Focus on your goals and give it your all, the sky’s the limit.  When you expect more, you get more.”

She has been a leading professional in the real estate industry for over three decades, both as a successful agent and manager, and gets just as much enjoyment out of helping others make the most of their opportunities.

She loves the opportunity to help her customers achieve their dreams, which continues to be a motivating factor in the way she approaches her role as coach and manager at Watson Realty Corp. She knows that providing her associates with the support, guidance and resources they need to perform at their highest level ultimately leads to the best possible service for the customer.

SANDI KNOWS FIRSTHAND the more effort you put into your career, the more you get out of it. But that doesn’t necessarily mean working harder. To be truly successful in this industry, you need to work smarter, which is what The Watson Way is all about. They back you with the technology, training and support you need to perform at a consistently high level and Sandi provides valuable guidance and coaching to help you maximize your earning potential



Diane Pogatchnik

Diane PogatchnikDiane Pogatchnik has been a real estate professional since 1994 and was introduced to Hobbs/Herder in 2005. Her passion for real estate, success and knowledge has taken her to the ownership of a Keller Williams Realty market center. At the market center, Diane has taken on several roles; broker, Team Leader (CEO Position) and recruiter in Brainerd, Minnesota.

Diane consults and mentors the agents in her market center along with teaching classes on a weekly basis. For Diane, it is an honor to be a real estate professional that assists clients in achieving their dreams. Now, Diane’s next journey is to assist agents in achieving the same goals through teaching and consulting.



Lars Larsen

Lars LarsenLars Larsen brings 14 years of Internet branding and marketing experience to the Hobbs/Herder School of Real Estate Management. He is the lead Internet Marketing Strategist with Hobbs/Herder, advising top brokers and companies on effective strategies to increase marketing penetration, recruit and retain top agents, and utilize emerging technology. Lars has a strong entrepreneurial background, previously serving as partner and Creative Director of Beamee, a Milwaukee-based Web development firm focused on building next-generation wireless applications for mobile Internet devices.

Lars brings has a strong knack for teaching technology, skills that were honed at the University of Wisconsin - Milwaukee where he taught courses in Web Project Management and Web Design. Lars was name "Upcoming Technology Leader 2005" in the Milwaukee Business Journal for his leadership work in several business organizations. Currently, Lars resides in Southern California and enjoys SCUBA diving, photography, and running multiple marathons each year.